A new study has revealed that around 12 million people will book a holiday over the next two months.
The study found that 23 per cent of this figure will be making their plans within the week following Christmas and that 14 per cent of these people are expecting to spend more than £1,000 per person.
However, travellers are being encouraged to make sure they have adequate
travel insurance in place as the wide range of holidays available can determine which policy is best suited to them.
Commenting on the research, Steve Johnson of Sainsbury's said that it was a good time for people to take advantage of the many bargains available, but added holidaymakers should also ensure they get the best deal on their travel insurance.
"It may seem a little mundane, but it's worth remembering that shopping around for insurance is just as important as you could save yourself a considerable amount of money," he said.
This week Smarter Travel highlighted the importance of
holiday insurance as emergency medical care can often prove expensive while abroad.
For those aged under 36 who are off on an extended trip,
InsureandGo offers a range of destination specific
travel insurance deals fitting the policy to your needs.