Environmental concerns are becoming more prevalent among car buyers, according to new research.
A study by AA Personal Loans found that the percentage of people buying new cars on environmental grounds has gone up from six per cent to 20 per cent in the past year.
Figures reveal that the percentage of car buyers being influenced by the environmental agenda has gone up for five consecutive quarters.
The study also revealed that sporty car model sales have hit a low as Britons turn to environmentally-friendly alternatives.
Lloyd East, director of AA Personal Loans, said: "The rapid growth of the green agenda among car buyers over the last year is very significant.
"To date, the Chelsea Tractors have taken the brunt of green attacks but in truth 4x4s make up a relatively small percentage of cars on the road: if they were all taken off the streets tomorrow, there would still be a green agenda to tackle."
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