The cult of the celebrity has started to have an influence on Britons' holiday choices, according to a new survey.
Research by online travel provider Opodo.co.uk found that more than a quarter of respondents said that celebrity destinations influenced where they went on their holidays, as well as what they do and wear while away.
Fans of Leonardo DiCaprio in The Beach picked Thailand as their holiday destination of choice, while the Lord of the Rings trilogy saw New Zealand rise in popularity.
Some 68 per cent of men were influenced by the suave and sophisticated Bond star Daniel Craig, donning a pair of blue shorts on the beach in order to attract the ladies.
David Beckham's white Speedos also influenced 15 per cent of the male respondents and a brave five per cent followed the lead of Borat and his thong. A more demure 12 per cent went for the bold, colourful swimming trunks a la Jonathan Ross, which covered up a bit more.
Fearne Cotton, Kate Moss and Victoria Beckham were among the most influential female celebrities when it came to what to wear on holiday.
Fancy a break? Wherever you're going, make sure you have good cover.
InsureandGo offers great value
travel insurance.
Whether you're after a quick comment or an in-depth chat in regard to either InsureandGo
specifically or about the insurance industry in general, InsureandGo's spokesperson
Perry Wilson is available. To arrange please call Phil Anderson or Peter Marcus
on 0207 638 9571 or email phil.anderson@citigatedr.co.uk
/ peter.marcus@citigatedr.co.uk.