Europeans find London 'value for money'

European visitors to London feel that the UK capital offers good value for money, one tourism expert has claimed.

Britons who also want to explore the UK could also get good value for money by taking out cheap travel insurance for domestic trips in order to provide cover for their belongings while they are away.

Tracy Halliwell, director of business tourism at Visit London, said that there has been a shift in European attitudes towards the UK capital, as in the past the city was viewed as an expensive option for visitors.

She commented: "We are picking up more European and domestic tourism, which is great because there is a general feeling that people don't want to spend money going to lavish locations outside of the UK."

A global campaign entitled Only in London has been launched to showcase the unique attractions, sights and experiences of the city. The £2 million international marketing campaign was launched by London mayor Boris Johnson on the first day of British Tourism Week.

InsureandGo offers travel insurance for people looking to visit the capital this year.