Worldwide money firm Travelex states that holidaymakers are more savvy than they used to be in terms of assessing exchange rates to get the best deal possible.
John Nicholas, director of the firm, comments that - alongside taking out comepetitive
travel insurance - destination choice can impact upon how much a summer break costs.
"The rising strength of the euro may have an impact on holidaymakers as people look outside the traditional eurozone holiday hotspots to make their money go further this summer," he states.
Mr Nicholas adds that those who have already booked a European getaway can still do much to minimise the cost of their break - for instance by pre-ordering their currency.
His comments come following news that sterling has hit a series of all-time lows against the euro in recent days, with £1 currently equivalent to under €1.25.
Those heading overseas and looking for a competitive
travel insurance deal might like to consider the offerings from
InsureandGo which cater for a variety of needs.