Home insurance is 'next price battleground'

Date: 16/01/2008 15:00

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A new report claims that residential property insurance will be the next market to see competitive price cuts.

The study by Consumer Intelligence (CI) attributes a ten per cent rise in price sensitivity to increasing consumer awareness of the benefits of switching supplier.

An increase in usage of price comparison websites would further raise price competition, the company suggests.

Ian Hughes, managing director of CI, highlights the savings that consumers have achieved in the car insurance industry, adding that it will only be so long before the same happens for home insurance.

The survey reports that 69 per cent of motorists used a price comparison website to buy insurance cover.

CI claims that with home insurance, that figure is 43 per cent.

The findings follow advice from Insurancewide.com that consumers should update their home insurance policy to be sure of getting the most appropriate cover.


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