A campaign to make Jerusalem a more accessible tourist destination for senior citizens has begun.
Coordinated by Jerusalem Tourism Board and the Tourism Ministry, plans to make the capital city a more appealing destination call for improved promotion of local attractions and activities.
The initiative will offer tour packages to pensioners at reduced prices that are also tailored to their requirements.
A campaign in the national press will be launched this week which will give more detailed information on the scheme, the Jerusalem Post explains.
"Jerusalem represents a major destination for pensioners, but the potential of this growing population visiting the city has not yet been realised," a spokesperson for the Tourism Ministry told the publication.
Attractions in the city include the Western Wall, Yad Vashem and Museum of the Jewish Diaspora.
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