Local economies receive boost from filmmaking glamour

Date: 25/07/2007 15:00

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The Welsh economy brought in more than £32 million last year without considering the amount received from film-inspired tourism, reported local newspaper the Western Mail.

The boost that can be given to a local economy by the film industry has been well documented with New Zealand having been re-discovered thanks to Lord of The Rings, and Noting Hill having been placed firmly on the map by its eponymous movie.

And even when the film is not accurately set, it can draw in many curious visitors:

'From a tourism point of view it is not just about where productions are filmed, but also the perception of where they are. When I lived in Stirling, the film Braveheart had a massive impact on tourism, and it was filmed in Ireland,' said Pauline Burt from the Film Agency for Wales.

According to Tuesday's report by Oxford Economists, the ratio of travellers to the UK whose visit is thanks to the film industry could be one in every ten.

Even without the added tourism, local economies are seeing the benefit.

The above £32 million drawn by Wales from the film industry last year was four times that of two years before, reported the Western Mail.

Even the small Newborough region in North West Wales received over £1 million when the filming of Half Light, featuring Demi Moore, took place there.

Since the film's release the actress' site has received numerous requests for information on how to visit the locations where it was shot, so even more benefits could be coming Newborough's way.

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