Recent fluctuations in global money markets have had a detrimental effect on the strength of the British pound, analysts assert.
Commenting on how such exchange conditions will affect holidaymakers, asset management firm JP Morgan suggests that the recent drop in value is "less than favourable" for UK tourists.
The group notes that while many European visitors to London will struggle to call it cheap, it is still offering greater value than it has in decades.
However, for British tourists looking to holiday within the EU, the pound is looking considerably more stretched, JP Morgan reports.
A trip to Mallorca is identified as having seen a particularly sharp rise in average costs for UK travellers.
"Across the Atlantic, a holiday in Florida is looking cheaper for holidaymakers from the eurozone and Switzerland, but not the UK," the group adds.
Currently, sterling is currently trading at a rate of 1.257 against the euro.
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