Although many airliners are being hit by rising fuel costs and reduced levels of consumer spending, there are still opportunities for companies to thrive, it has been suggested.
Peter Morris, chief economist at aviation industry analyst Ascend, said that airlines can thrive by offering competitive prices and operating fuel-efficient planes.
"There are opportunities for companies to do better than their peer group ... Companies that have got more fuel-efficient planes, and fly with higher load factors, are going to do a bit better," He suggested.
He concluded that those companies operating with older fleets will find it increasingly difficult to stay afloat in the increasingly competitive industry.
Mr Morris' comments follow recent record profit figures from British Airways.
In the 12 months up to March 31st, BA recorded profits of £875 million, although it has been noted that this does not fully take into account the difficulties experienced during the opening of the new Terminal 5 building at Heathrow.
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