A record 3.7 million tourists visited Tibet so far this year, over a million more than in all of 2006.
Deputy chairman of the Tibet autonomous regional government Wu Yingjie stated in a recent interview that the area "is of great appeal", especially to overseas visitors.
He stated that ten per cent of holidaymakers that visited the locality were from another country.
Chinaview reports that the estimated revenue from the tourism sector was around 4.4 billion yuan (£259 million) and that the government's target of 3.8 million tourists for 2007 is likely to be exceeded as more than four million people are expected to visit by the end of the year.
It was recently reported that a traditional Tibetan dance that is performed every 12 years to pray for good fortune may have had its future secured due to increased tourist interest in the region.
Those wishing to travel with their families while holidaying may find that they benefit from investing in
InsureandGo's comprehensive
travel insurance, which automatically covers up to three under-18s free of charge for every adult that takes out a policy.