Mainstream travel agencies need to do more to encourage ethical holiday habits, it has been suggested.
According to Fiona Jeffrey, chairman of the World Travel Market (WTM), has said that currently, a number of major players in the travel industry are falling behind in the ethical tourism market.
Speaking at recent conference addressing responsible tourism in Kerala, India, Ms Jeffrey added that many travel agencies still had a long way to go in improving their green credentials, Travelmole reports.
"It is noticeable that much of the current examples of best practice are operated by smaller organisations and specialist operators, often steered by passionate individuals who have given their life to ensuring a better world," Ms Jeffrey suggested.
On launching the WTM World Responsible Tourism Day, she called for more active involvement in addressing environmental concerns associated with travel.
Meanwhile, the Association of Cruise Experts announced that it will issue guidance to travel agents on sustainable practices for cruise holidays.
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