More people are taking out
adventure insurance and heading off on holiday to learn new skills and have experiences, it has been claimed.
Kate Kenward, executive director at the Association of Independent Tour Operators, said people want value for money and there has therefore been a shift towards those types of getaway which provide lasting memories and are less "self-indulgent".
"People now want an extra vocational value with their time off, so any sort of holiday will have to have a deeper learning opportunity for people," she commented.
According to the Thomson and First Choice Trends Report 2009, 80 per cent of Britons said they expect to take a 2010 holiday and similar numbers said the recession will not lead them to change their holiday plans.
In addition, 46 per cent said they would use the recession to book five star hotels at three or four star prices.
Holidaymakers looking for peace of mind can take out
single trip insurance with
InsureandGo.
