Tourists planning to take a low-cost British break in Dorset this summer may want to use any money saved to get a
holiday insurance policy.
A new media campaign will see holidays to Bournemouth and Poole advertised to potential holidaymakers in the Midlands and around London, in a bid to tempt people to take a domestic trip in 2009.
The two resorts, traditional rivals for the tourist pound, will team up to get behind the media and poster campaign.
Head of the Bournemouth Tourism Management Board Alex Carter said that while the two places had seen success separately, they were joining forces to give Brits "an even better, unrivalled range of holiday experiences".
He noted that these trips would be at "unbeatable prices".
Tourism website Visit Dorset notes that Dorset offers an "amazing array" of activities, from visiting stately homes to quad biking.
Holiday insurance from
InsureandGo can offer cover for domestic breaks or trips further afield.
