With 96% of UK adults rating health and wellbeing as a key consideration when booking holidays for the year ahead, 2025 is set to be defined by a national quest for mental restoration through travel. Yet as the importance of wellbeing grows, many Britons find themselves facing significant barriers to taking the breaks they desperately need.
InsureandGo’s latest research for 2025* reveals a striking wellbeing paradox: as mental health awareness increases, our ability to disconnect properly is diminishing. For many people, holidays have transformed from luxury indulgences to essential tonics for mental health – a critical reset button in our increasingly demanding lives.
This is particularly evident among the UK’s 5.5 million small business owners, where more than one in three (35%) entrepreneurs say they haven’t been able to take a proper two-week holiday – citing financial constraints and operational challenges. Even more concerning, 7% don’t take holidays at all – sending their families away while they remain at home to oversee business operations.
This reality has created a nation running on empty – where the very breaks designed to restore wellbeing are compromised by the pressures they’re meant to escape.
Find out what these latest insights mean for the future of restorative travel – and how holidaymakers, especially entrepreneurs, can reclaim their right to rest.
*Based on survey data conducted February 2025 across 2,000 UK adults.