Opening Times
For many people, the excitement of setting foot in a supermarket abroad and perusing all the items that are unlike anything we have at home is one of the best parts of travelling. And now ‘snack hauls’ rack up hundreds of thousands of views on social media, with travellers all over racing to the shops to try the items they’ve seen online.
With grocery store tourism named as one of the biggest travel trends of the year, we wanted to find out which snacks are generating the most buzz of all. We analysed search data from TikTok, Pinterest and YouTube to identify the supermarket products from around the world that have seen the biggest rise in interest over the past year, and the countries you may need to visit to find them.
Of course, tracking down mango ice cream in China or sweet traditional cheese in Norway often requires a trip abroad, so don’t forget to secure your worldwide travel insurance before you jet off. That way, you can hop on that plane knowing you’re covered if something unexpected happens and simply focus on the food.
The world’s top 15 most wanted supermarket snacks
| Rank | Product | Country of Origin | Social Search Increase in the Past 12 Months |
| 1 | Fumang Propitious Mango Ice Cream | China | +436% |
| 2 | Tesco Finest Belgian Chocolate Cookies | United Kingdom | +94% |
| 3 | Marinela Pingüinos | Mexico | +83% |
| 4 | Trader Joe’s Chili Onion Crunch | USA | +69% |
| 5 | Tine Brunost (Gudbrandsdalsost) | Norway | +51% |
| 6 | Trader Joe’s Speculoos Cookie Butter | USA | +48% |
| 7 | Kuai Kuai Coconut Corn Puffs | Taiwan | +47% |
| 8 | Mister Potato Chips (Mamee) Original Salted Egg variant | Malaysia | +46% |
| 9 | Cadbury Perky Nana | New Zealand | +43% |
| 10 | Côte d’Or Mignonnette Chocolate Bars | Belgium | +42% |
| 11 | 7-Eleven Japan Tamago Sando | Japan | +39% |
| 12 | FamilyMart Japan Famichiki | Japan | +38% |
| 13 | Crêpes Dentelles Gavottes (Chocolat) | France | +38% |
| 14 | Wedel Ptasie Mleczko (“Bird’s Milk”) | Poland | +35% |
| 15 | Khong Guan Iced Gem Biscuits | Singapore | +34% |
TikTok-famous mango ice cream takes the global crown
The number one trending item generating the most interest across social media, is the Fumang Propitious Mango Ice Cream which has seen a 436% increase in searches over the past year. The bright yellow-orange, mango-shaped confection is a thin white chocolate shell that softly crunches when you bite into it, revealing a soft, mango ice cream inside.
The product itself started going viral back in early 2024, and the consistent search increase shows the grip it still has on people all over the world. In early 2026, it was brought to the UK for the first time, becoming stocked in Asian supermarkets, and now, even Waitrose have introduced its own version to stores. This shows how grocery store virality clearly has the power to bring products to entirely new markets.
Every continent’s most wanted supermarket snacks
Every continent bar Antarctica and South America has at least one feature in the global top 15 trending supermarket snacks, all the way from the United Kingdom to the likes of Taiwan, New Zealand and Mexico.
Asia
Within Asia, five countries take six of the top 15 spots: China (#1), Taiwan (#7), Malaysia (#8), Japan (#11, #12) and Singapore (#15).
Taiwan’s Kuai Kuai Coconut Corn Puffs have seen a 47% increase in searches over the last year. Around since the 1960s, the snack is as famous for its back story as it is its taste – in Mandarin, Kuai Kuai (乖乖) translates to “obedient” or “well-behaved”, and so bags of the green coconut flavour are carefully positioned next to important machines as good luck charms to keep them running smoothly. No one knows quite how this became the go-to thing to do, but it’s this story that goes viral, landing the delicious little puffs on the must-try lists of many travellers.
Malaysia’s Mister Potato Chips Salted Egg variant (46% increase) aren’t quite as easy to find. Released by Mamee-Double Decker in 2024 as a limited edition for the Year of the Dragon, they’re hard to get your hands on today, even in Malaysia. Salted egg has been a rising flavour trend across Southeast Asia for years, and in the UK more and more people are experimenting with egg recipes beyond the humble scrambled or fried variants. With Mister Potato already a beloved brand in over 80 countries, the scarcity of this variant has only driven more interest in recent months.
Japan has two entries in the global top 15. The 7-Eleven Tamago Sando (up 39%) has an almost cult-like following online. Made with extremely fluffy milk bread, also known as shokupan, and filled with a chunky egg salad combined with Kewpie mayonnaise, it’s a staple in local Japanese convenience stores and has even been taken to 7-Eleven branches in other countries thanks to its popularity. FamilyMart’s Famichiki (up 38%), the chain’s best-selling item, is boneless fried chicken cooked in store and designed to be eaten on the go. It regularly features in ‘konbini hack’ videos, where people combine convenience store products to create new dishes, such as stuffing Famichiki into an egg sando or sandwiching it between pancakes.
Rounding out Asia’s entries is Singapore’s Khong Guan Iced Gem Biscuits (up 34%), a nostalgic favourite across the region. Topped with bright sugary icing, the biscuits are popular in Singapore, the Philippines and beyond, with a history dating back to the brand’s founding during the Second World War.
Europe
Europe accounts for five of the top 15 spots: United Kingdom (#2), Norway (#5), Belgium (#10), France (#13) and Poland (#14), and notably, the second highest-ranking product in the entire study is British.
Tesco Finest Belgian Chocolate Cookies (+94%) are baked in store, crunchy on the outside and soft in the middle, and have racked up hundreds of taste test videos online. They’re so sought-after that people in other countries order them online for international delivery. Norway’s Tine Brunost (+51%) is a traditional cheese made by boiling and reducing whey until the natural sugars caramelise, meaning it has a strong, salty-sweet and slightly tangy caramel fudge taste. It’s gone viral on TikTok and is now even sold internationally under the name ‘Ski Queen’ – including at Trader Joe’s in the US. Belgium’s Côte d’Or Mignonnette Chocolate Bars (+42%) are a staple of European café culture: individually wrapped 10g squares of premium Belgian chocolate, traditionally served alongside an espresso or afternoon coffee.
France’s Crêpes Dentelles Gavottes (+38%) is a product born out of pure accident. A cook in the late 19th century accidentally left a crêpe on the stove too long, rolled it up instead of discarding it, and accidentally created a delicacy. The airy, crunchy texture of the biscuit is now regularly shared across social media as a quintessentially French find. Finally, Poland’s Wedel Ptasie Mleczko (+35%) – soft marshmallow encased in crisp chocolate – translates literally as “bird’s milk” and is a nod to an old Slavic myth about such milk being a delicacy only fit for royalty. TikTok hauls show tourists making a beeline for the supermarket the moment they land in Poland just to get their hands on them.
North America and Oceania
North America and Oceania secure four of the global top 15 spots: Mexico (#3), the USA (#4 and #6) and New Zealand (#9).
Mexico’s entry which landed it in the global top three is Marinela Pingüinos (+83%), individually wrapped chocolate snack cakes which have a soft, spongy chocolate cake on the inside, a sweet white cream filling and a hard chocolate outer coating. They’ve been around since the 60s, and are named after their mascot, a penguin who features on the packaging.
Both US entries come from Trader Joe’s: Chili Onion Crunch (+69%) and Speculoos Cookie Butter (+48%). Chili Onion Crunch has become a must-buy for visitors, who often head straight to the shops to try it when they arrive in the US. Speculoos Cookie Butter inspires a similar reaction, with shoppers proudly sharing the jars they bring home and lamenting the moment they run out.
New Zealand rounds out the region with Cadbury Perky Nana (+43%) – an iconic Kiwi chocolate bar with a chewy, banana-flavoured centre, coated in Cadbury Dairy Milk Chocolate. The treat is so popular and has gone viral online enough times that it’s been brought to the UK in limited runs previously, sparking fierce debate amongst those who either love or hate the unusual flavour.
The UK’s top 10 most wanted supermarket snacks
| Rank | Product | Country of Origin | Social Search Increase in the Past 12 Months |
| 1 | Fumang Propitious Mango Ice Cream | China | +116% |
| 2 | Cadbury Perky Nana | New Zealand | +54% |
| 3 | Trader Joe’s Speculoos Cookie Butter | USA | +43% |
| =4 | Fazer Sininen Milk Chocolate | Finland | +38% |
| =4 | Abu Auf Roasted Nuts & Dubai-Chocolate-Inspired Bars | Egypt | +38% |
| 6 | Wedel Ptasie Mleczko (“Bird’s Milk”) | Poland | +26% |
| 7 | Tayto Cheese & Onion Crisps | Ireland | +25% |
| 8 | Cookie Time Original Chocolate Chunk Cookies | New Zealand | +20% |
| 9 | Lakrids by Bülow Liquorice | Denmark | +17% |
| 10 | FamilyMart Japan Famichiki | Japan | +16% |
The UK’s most wanted foreign snacks tell a slightly different story. While the iconic Chinese mango ice cream still reigns supreme, New Zealand’s banana-flavoured Cadbury Perky Nana takes second place and the only other entries that also appear in the global top 15 are Poland’s marshmallow chocolates and Japan’s fried chicken.
The rest of the UK’s top 10 is filled out by the iconic Irish Tayto Crisps (in Cheese & Onion flavour of course), a second New Zealand entry in Cookie Time’s chocolate chunk cookies, liquorice from Denmark, Finland’s Fazer milk chocolate, and Dubai-style pistachio chocolate bars from Egypt.
Inspired to take your grocery shop across borders? These are the products certainly worth building a trip around. Before you jet off, make sure you’re covered with a comprehensive worldwide travel insurance policy – and happy aisle wandering!
Methodology
We selected grocery products that have demonstrated viral/social media traction and might be travel motivators or souvenirs for tourists. Each product was checked for current viral/social media presence (TikTok, YouTube, Reddit, travel-blog mentions).
Native-language search terms were included to enable accurate search-volume data pulls in the markets where these products are most discussed.
Using Keywordtool.io we then analysed the average monthly search volume, and search trend in the last 12 months for 492 keywords. The search statistics were collected globally and for the UK focusing on, TikTok, Pinterest, and YouTube. For each country/territory we created a category view, which takes the average monthly search (volume and trend) for each product name variation and averages it into a product category view. Using this category view we were then able to average the search trend for each product category to show an overall averaged view of the most socially searched product across each TikTok, Pinterest, and YouTube.
We removed domestic products from each country’s results, to find the foreign grocery store products trending on social media in each country.
Data correct as of May 2026.
