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Popular winter sports destinations to visit in 2024

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If you love snow, ice and adrenaline, consider a winter sports holiday this year. Whether you’re a seasoned skier or just looking for fun in the frosty air, the perfect destination is waiting for you.

But where should you go? There are so many options to choose from, each with its own charm and appeal. To help you decide, we’ve compiled a list of some of Europe’s most popular winter sports destinations.

Winter sports destinations in Europe

Europe is home to some of the world’s most famous ski resorts, attracting millions of visitors every year. 

France is Europe’s most visited ski destination, with over 50 million skier days last year. Various resorts await you, from the large and well-known ones to the more petite and charming options. France also offers excellent cuisine, culture and nightlife, making it a great choice for a winter holiday.

Austria is another popular choice for skiers in Europe. It has a reputation for being friendly and affordable, with many traditional villages and cosy chalets. Some of the best resorts in Austria include Kitzbühel, St Anton, Zell am See and Ischgl. 

Switzerland boasts some of Europe’s most spectacular mountains and exclusive resorts, making it a fantastic choice for your winter sports adventure. 

Italy is another great option for travellers who want to combine their passion for winter sports with their love of food, art and history. Some of the best resorts in Italy include Cortina d’Ampezzo, Madonna di Campiglio, Cervinia and Sestriere. 

If you want a mixture of adventure and luxury, you’d do well to plan a trip to any of these winter sports resorts.

  • Chamonix: Considered one of the world’s oldest and most famous ski resorts, Chamonix is found at the foot of Mont Blanc in France. It offers some of the most challenging and varied terrain in Europe, and stunning views of the Alps. It’s a lively town with plenty of shops, restaurants, bars and clubs to keep you entertained after a day on the slopes.
  • Kitzbühel: One of Austria’s most picturesque and charming destinations, situated in the heart of the Tyrol region. With runs available for all skill levels, as well as plenty of off-piste opportunities, it’s perfect for a mixed ability group trip. Kitzbühel is also famous for hosting the annual Hahnenkamm race, one of the ski calendar’s most prestigious and thrilling events.
  • Zermatt: This glamorous Swiss resort sits at the base of the famous Matterhorn. It offers over 360 km of slopes for all abilities and some of the best snow conditions in Europe. Zermatt is a car-free village with a charming and cosy atmosphere. 
  • Cortina d’Ampezzo: An elegant and stylish town in the Dolomites mountains. As well as the wonderful skiing, you can soak up the stunning views and atmosphere on your trip. The town is fashionable and sophisticated, with a rich cultural and historical heritage.

Planning a ski trip to any of these destinations? Remember that winter sports can be risky and unpredictable, so you’ll need to ensure you have the right travel insurance.